18 5 / 2012
TV Channel USA Announces SIX Transmedia Projects!
In a word: Awesome. USA is bringing six new transmedia projects and Social TV undertakings this summer along with the premiere of several of their new shows.
What’s great about this is that not only are they exploring transmedia (and doing it properly!) but they also signed on sponsors like Toyota and Lexus to support the projects.
Can’t wait to watch some of these shows and see the kind of stuff going on! Click the title of the post to read the original article!
20 4 / 2012
Enhanced eBooks: Start with the “enhancement” as the core to your story.
Really great look at enhancing e-books through digital media. I think that creating this kind of multimedia could be a great part of a transmedia campaign and could push readers to different platforms to experience more of this kind of content, or get a deeper dive and perspective from a character or figure within the book.
31 3 / 2012
Interesting slideshare on digital content marketing. Click the picture above to see the whole thing.
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25 3 / 2012
Transmedia & The Hunger Games: A Shift In Perspective
My latest blog post looking at transmedia and The Hunger Games - how the storytelling strategy is working now - but may not be for long! http://bit.ly/H0GW8w
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